Our Process
Marketing campaigns crafted specifically for your dealership
a Successful digital Marketing Plan starts with you
At The Iron Pushers, we understand the importance of a well-developed digital advertising strategy. Our process involves a careful analysis of your target audience, comprehensive market research, and strategic planning to ensure your online marketing efforts yield maximum results. From identifying the most effective platforms to create engaging ad campaigns to optimizing your website for increased conversions, our talented team of experts will help you navigate the digital landscape and drive traffic to your business. Trust us for all your online marketing needs and let us propel your dealership to new heights.
Research
Plan
Execute
Analyze
RESEARCH
When developing a digital marketing strategy, research is the most critical step. We work closely with you to identify your target audience, ideal customer, and key differences between you and your competitors to help craft a message that helps you stand out. From there, we perform extensive market research including keyword research, which platforms to target, and can even target visitors of a specific demographic and location.
Key Points
- Keyword Research
- Dealership Discovery
- Competitor Analysis
- Platform Research
We use what we learned from our research phase to create a fully fleshed out digital marketing strategy including a detailed schedule with timelines for each step. We outline the intervals and details for paid ads, content releases, website updates, and seo improvements and share them with you so there are no guesses about what happens next.
Key Points
- Transparency
- Established Timelines
- Defined Action Items
PLAN
PLAN
We use what we learned from our research phase to create a fully fleshed out digital marketing strategy including a detailed schedule with timelines for each step. We outline the intervals and details for paid ads, content releases, website updates, and seo improvements and share them with you so there are no guesses about what happens next.
Key Points
- Transparency
- Established Timelines
- Defined Action Items
EXECUTE
Extensive research and developing a digital marketing strategy means nothing if it isn’t executed on properly. We stick to the plan and release content, create new ads, and deploy website updates all according to the set timeline. This allows us to monitor each activity closely and make adjustments as needed to ensure steady growth of traffic.
Key Points
- Focused Efforts
- Monitor Activities
- Quickly Make Adjustments as Needed
Everything we do produces data as a result. We’re able to gain insights into numerous KPIs such as how many times an ad was clicked, how long users spent on your website and on what pages, and if an ad led to a conversion such as filling out a contact form or requesting a quote. We analyze this data and use it to improve your ads, prove what is working and what needs to be improved on, and find out what platforms generate the most business for your dealership. By using data, we are able to continually make improvements to ensure our digital marketing solutions continue to produce results for you.
Key Points
- Utilize Data to Improve Performance
- Visualize Traffic Growth
- Track Conversion Rates
ANALYZE
ANALYZE
Everything we do produces data as a result. We’re able to gain insights into numerous KPIs such as how many times an ad was clicked, how long users spent on your website and on what pages, and if an ad led to a conversion such as filling out a contact form or requesting a quote. We analyze this data and use it to improve your ads, prove what is working and what needs to be improved on, and find out what platforms generate the most business for your dealership. By using data, we are able to continually make improvements to ensure our digital marketing solutions continue to produce results for you.
Key Points
- Utilize Data to Improve Performance
- Visualize Traffic Growth
- Track Conversion Rates
A blueprint that works
Just like a construction plan, our process clearly defines steps to take that help ensure an effective digital marketing strategy is put in place for your dealership and that it is successful in driving more high quality traffic to your website.
Ready to kickstart your dealership's growth?
Schedule a free consultation call today to see how we can help